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SOOV IT Haemorrhoid Ointment

Fast and effective haemorrhoid relief.

SOOV IT is an anti-inflammatory and anaesthetic ointment that relieves the pain and discomfort associated with haemorrhoids and other anorectal disorders. SOOV IT is available without a prescription.

Applicator included.

Always read the label and follow the directions for use.

SOOV IT Haemorrhoid Ointment

Fast and effective haemorrhoid relief.

SOOV IT is an anti-inflammatory and anaesthetic ointment that relieves the pain and discomfort associated with haemorrhoids and other anorectal disorders. SOOV IT is available without a prescription.

Applicator included.

Always read the label and follow the directions for use.

Actives (w/w) - Lidocaine (Lignocaine) 5% w/w, Hydrocortisone 0.5% w/w.
  • Formulated with hydrocortisone to minimise inflammation, and lignocaine to relieve pain and itching.
  • The emollient base helps protect skin from further aggravation.
  • SOOV IT comes with an easy-to-use applicator to deliver a measured dose to help relieve the symptoms fast.

See enclosed leaflet for full instructions before use.
For external Haemorrhoids. - Adults and children over 2 years: Apply a small quantity of ointment with the finger to the affected area. Apply up to three times daily (morning, noon and evening when necessary) preferably after bowel movements.
For Internal Haemorrhoids - Adults and children over 12 years: Apply externally as above and use applicator for internal application. Apply up to three times daily (morning, noon and evening when necessary) preferably after bowel movements.

For rectal use only. For external use only for children aged 2 to 12 years. Avoid eyes. Do not apply to large areas of the body, except on the advice of a healthcare practitioner. Do not use for more than 7 days or on children under 2 years unless directed by a doctor. If irritation occurs, discontinue use and seek medical advice for your doctor or pharmacist. Keep out of reach of children. Store below 30°C.

Use the measured dose applicator for the best results.

SOOV IT contains a combination of active ingredients in an emollient base to help relieve the common symptoms of haemorrhoids.

number 1

INFLAMMATION - Helps reduce inflammation with hydrocortisone

number 2

PAIN & ITCH - Helps relieve pain and itch with lidocaine (lignocaine)

number 3

 CHAFING - Emollient base helps keep the skin soft to minimise chafing.

How Do I Help Minimise the Risk of Haemorrohids

To help minimise the risk of haemorrhoids where possible, consider the following¹:

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Maintain a healthy diet which is high in fibre

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Increase your water intake

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Maintain regular exercise

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Try to avoid 'hanging on' and empty your bowels when you feel the need

Diagnosis of haemorrhoids should always be confirmed by a medical professional before beginning  symptomatic treatment as a number of more serious conditions may present with similar symptoms².

Ingredients

Lidocaine

Hydrocortisone

A corticosteroid known as an anti-inflammatory agent3. Hydrocortisone in a topical form relieves pain, redness, itching, and inflammation on the skin3.

Lidocaine

Lidocaine

A local anesthetic agent commonly and effectively used to prevent pain. It is known to be effective when applied topically or administered through injection in clinically acceptable concentrations4,5 .

1. Health Direct Australia. Haemorrhoids [Internet]. [cited 2020 Dec 8]. Available from:  https://www.healthdirect.gov.au/haemorrhoids-piles#what-are

2. Orkin BA, Schwartz AM, Orkin M. Hemorrhoids: What the dermatologist should know. J Am Acad Dermatol 1999; 41(3):449-56.

3. LeBrun N. What Is the Difference Between Cortisone and Hydrocortisone? Skin Health. Updated 2023 September. Available from: https://www.verywellhealth.com/cortisone-vs-hydrocortisone-5217271

4. Malamed SF. Handbook of Local Anesthesia. 6th ed. St. Louis: Elsevier Mosby; 2013. Chapter 1, Neurophysiology. 

5. Kumar M., Chwla, R., Goyal, M. Topical anesthesia. J Anaesthesiol Clin Pharmacol; 2015: 31(4): 450–456.

 

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