Haemorrhoids Advice

What Are They

Haemorrhoids present as swollen and enlarged veins around the anus1. They can cause anal pain and itching, anorectal bleeding and painful bowel movements1.

SOOV IT is an anti-inflammatory and anaesthetic ointment that helps to relieve the pain, irritation and itch associated with haemorrhoids. 

Haemorrhoids can generally be managed with products that help with symptomatic relief1.

SOOV IT is an anti-inflammatory and anaesthetic ointment that helps to relieve the pain, irritation and itch associated with haemorrhoids. 

SOOV IT is available without a prescription and can be used to help with relief of haemorrhoid symptoms. SOOV IT also comes with an easy-to-use applicator to deliver a measured dose to help relieve those uncomfortable symptoms.

To help minimise the risk of haemorrhoids where possible, consider the following3:

Maintain a healthy diet which is high in fibre

Increase your water intake

Maintain regular exercise

Try to avoid 'hanging on' and empty your bowels when you feel the need

If you are suffering from haemorrhoids whilst pregnant, you are not alone - this unpleasant part of pregnancy affects around

25-35%

of pregnant women1!

Haemorrhoids are most likely to occur during the third trimester of pregnancy and can be caused by hormonal changes, pressure from the baby growing in your uterus, changes in blood flow and constipation3.

SOOV IT contains a combination of active ingredients in an emollient base to help relieve the common symptoms of haemorrhoids.

INFLAMMATION - Helps reduce inflammation with hydrocortisone

PAIN & ITCH - Helps relieve pain and itch with lidocaine (lignocaine)

CHAFING - Emollient base helps keep the skin soft to minimise chafing.

Diagnosis of haemorrhoids should always be confirmed by a medical professional before beginning  symptomatic treatment as a number of more serious conditions may present with similar symptoms.

Where to Buy

Find our products online or in your local pharmacy


Shop SOOV
Where to Buy

Find our products online or in your local pharmacy

Shop SOOV

References

1. Australian Government Department of Health. Haemorrhoids [Internet]. [cited 2021 Sept 15]. Available from https://www.health.gov.au/resources/pregnancy-care-guidelines/part-i-common-conditions-during-pregnancy/haemorrhoids. 

2. Healthline. Pregnancy Haemorrhoids: What You Need To Know [Internet]. [cited 2021 Sept 15]. Available from https://www.health.gov.au/resources/pregnancy-care-guidelines/part-i-common-conditions-during-pregnancy/haemorrhoids 

3. Health Direct Australia. Haemorrhoids [Internet]. [cited 2020 Dec 8]. Available from: https://www.healthdirect.gov.au/haemorrhoids-piles#what-are

4. Orkin BA, Schwartz AM, Orkin M. Hemorrhoids: What the dermatologist should know. J Am Acad Dermatol 1999; 41(3):449-56.